Brand Assets + Style Guide
Brand Assets + Style Guide
SOK Logo & Tagline
The Serving Our Kids Foundation logo is available in three color schemes. Each is designed to work with the intended background color while maintaining legibility. Use these examples as a reference for proper usage.
Original SOK Logo for use on a lighter color background.
SOK Logo & Tagline
Original SOK Logo for use on a lighter color background.
The Serving Our Kids Foundation logo is available in three color schemes. Each is designed to work with the intended background color while maintaining legibility. Use these examples as a reference for proper usage.
SOK Logo on black background. This logo is offered with white text for any darker background colors that would limit legibility.
SOK Logo on orange background. The logo is offered with white handprints for any colors that might clash with the orange handprints.
Clear Space
Clear Space
To ensure our logo has breathing space, please use 25% X space to determine clear space.
SOK Logo & Tagline
SOK Logo & Tagline
The Serving Our Kids Foundation logo is often accompanied by our tagline, “We’re feeding their dreams.” The tagline is always centered below the logo in the following manner.
Typography
Typography
Our SOK typography communicates the brand’s unique personality and heartfelt messaging using a sentence case format in our tagline.
Our headlines however are offered in title case, typically excluding minor words like “a,” “an,” and “the” which remain lowercase.
We use the Google font “Chivo Semibold 600” for headlines with a -50 kerning.
Headline Font
Chivo Semibold 600 (-50 kerning)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
SOK Colors
Our primary color palette consists mainly of the following colors.
Blue
#0099d6
C77 M25
Y0 K0
Pink
#e60f8a
C3 M99
Y2 K0
Orange
#ed4723
C1 M88
Y100 K0
Black
#000000
C75 M68
Y67 K90
SOK Colors
Our primary color palette consists mainly of the following colors.
Blue
#0099d6
C77 M25
Y0 K0
Pink
#e60f8a
C3 M99
Y2 K0
Orange
#ed4723
C1 M88
Y100 K0
Black
#000000
C75 M68
Y67 K90